Anna Kowalska

Anna Kowalska – Our Voice of Reason in Development

Anna is the heart and mind of Testownia Rozwoju. She began her journey in large corporations, where she daily witnessed new products ending up in the trash. Why? Because no one checked if people truly wanted them before millions were spent. She learned to avoid this mistake firsthand. And that's why she founded Testownia.

Her specialty is 'disassembling' ideas into their prime factors. She dislikes speculation. Anna relies on hard data and simple tests. She knows how to guide a project so that within a few days, it's clear whether an idea makes sense or if it's a waste of money. Without beating around the bush, without expensive reports that end up on a shelf.

At Testownia, Anna is responsible for ensuring our methods are fast and effective. She designs how we ask real customers, how we gather their feedback, and how to translate all of this into concrete recommendations. Often, the success of a project or the avoidance of a costly mistake depends on her. She values specifics and demands the same from her team.

Clients value her for her honesty and for always stating plainly what works and what doesn't, no matter how much someone believes in their idea. For Anna, the safety and profit of our clients are paramount. She has lived in Katowice her whole life, knows the local market and mentality, which greatly helps in local projects.

After hours, Anna can often be found walking in the Valley of Three Ponds (Dolina Trzech Stawów) or at antique fairs in Bytom. She likes to know what's going on, not just in business, but in everyday life.

Her key areas include:

• Leading market entry strategies.
• Designing and supervising product tests with real customers.
• Analyzing customer behavior and needs, simply and without unnecessary complications.
• Minimizing investment risk in new projects before you spend too much.